HiFi Post

The abbreviation URL stands for Uniform Resource Locator and identifies a unique path to a resource within a particular protocol; The http protocol uses URLs to access files and Web sites that reside on a Web server. Within a URL are the domain name, the top-level domain, directories and files.

Topic: SEO-friendly URLs - Website SEO Tutorial.

It is important when choosing the URL structure that you use so-called "speaking" URLs, that is, path names that tell the user where they are. These might look like this:

https://www.hifipost.tk/

The domain name "HiFiPost" and the top-level domain ".tk" should be clear, followed by the category page called "SEO". Within the category directory there are two folders for year and month, after which the file is output.

In this way, you can specify important keywords for the crawler while keeping open your visitors. In doing so, URLs should be as short as possible and as long as necessary.

Topic: SEO-friendly URLs - Website SEO Tutorial

Google usually attaches more trust to websites when the content is already visible in the URL. This is absolutely understandable because the URL is the first thing the crawler gets to see from a new page and the more information it can draw from it, the better.

Topic: SEO-friendly URLs - Website SEO Tutorial.

WordPress and other content management systems often have no speaking URLs as the default setting. If possible, you should configure this at the beginning of the website design, since internal links and backlinks can be lost if you change the structure later.

 The domain name and the choice of the right top-level domain (eg .de, .com or .info) are very important for search engine optimization. While keywords in the domain name are far from the same as they were a few years ago, a lot can be achieved by the reasonable choice of domain name and TLD, especially because you can communicate the site visitor in this way very easily Website, which topic is treated or in which language your page is written.

Topic: Domain name and TLD - Website SEO Tutorial.

In particular, so-called "Exact Match Domains" are often selected for niche sites, ie websites that are created solely for the purpose of generating revenue via advertising and affiliate programs, as the operators expect a better chance of higher positions. In principle, it is not bad if targeted keywords such as "buy books" or "clothing online order" appear in the domain name, but these EMDs have hardly any effect on the rankings and a strong fire, a fictitious name for a company or an Organization, is now very important in the field of online marketing.

Topic: Domain name and TLD - Website SEO Tutorial.

Which domain name you choose ultimately, is left entirely to you, as you should add important keywords in the page structure (later more), than in the domain. Exact match domains are often already configured or parked and no EMDs without backlink profile is worth more than 100 euros.

If you do not find a suitable domain name, simply think about a nice brand name that is as memorable as possible and leads you through this brand linkbuilding - in this way you reach much more than with an Exact Match domain and without link building.

Topic: Domain name and TLD - Website SEO Tutorial.

The choice of the right top-level domain (TLD), i.e the domain ending, can have a bigger influence on the rankings of a website than the domain name. As a rule, country-specific domains such as .de or .it are better positioned in the respective countries than the same domain names with different endings.

Even if this effect can easily be ironed out by other optimization measures, one should nevertheless choose the right Top Level Domain for a web presence. If the website is for an international company, .com is a good place to start. If the company operates mainly in Europe, you can choose .eu.

Domains & URLs

You now have an overview of the different areas of search engine optimization and know that the OnPage optimization is the first step. A successful SEO campaign starts with choosing the right Domain & URL structure.

If you are involved in projects, for example for customers, you usually already have a Domain & URL that you can not change - but if you want to start a new project or start your own website, you should always take these points into consideration.

Topic: Domains & URLs - Website SEO Tutorial.

Even if the domain name, top-level Domain & URL structure no longer have the same influence on the rankings at Google & Co. as it existed a few years ago, a clear orientation is essential, especially in competitive niches To be successful in the long term and to compete against the competition.

TOPIC OVERVIEW
Domain name and TLD
SEO-friendly URLs

By definition, all of the measures of the so-called "black hat" SEO that violate Google's guidelines, which is why Google is very much on the side with appropriate references to Black Hat SEO. Black Hat SEO is not really a part of the search engine optimization, but a method to worsen the rankings of other websites, mostly competition websites, or to position your own website for as short a time as possible and at the same time to accept that Domain after a few months will no longer be found in the Google index.

Topic: What is Black Hat SEO? - Website SEO Tutorial.

Often, black-hat attacks are targeted at competitive websites and can be successful. As a rule, a large number of bad links are placed on a page - often with the help of fully automated spam bots - in order to reduce the reputation of this website on Google and to give the impression that it is a content-wise site with unwanted / irrelevant Subjects. Black-hat attacks in the form of linkspam are much more likely to occur.

Topic: What is Black Hat SEO? - Website SEO Tutorial.

Since Webmasters and SEOs can not control which pages are accessed from, and which sites are linked to (but do not have spam or other spam sites), Google provides a tool to help you Backlinks to their own page can invalidate: the so-called disavow tool. With the help of this, attacked site operators can notify Google of the links from spam sites so that Google treats these links internally as "nofollow".

Topic: What is Black Hat SEO? - Website SEO Tutorial.

Black Hat SEO can also be used to increase your own rankings, even if this effect is often only a short time and the complete domain is no longer needed . The Google algorithm takes its time to evaluate the sum of bad backlinks as Black Hat SEO, which is why short-term success is quite possible. In the professional field of search engine optimization, for example to optimize customer websites, all Black Hat methods have nothing to look for, since legal problems can also occur: Targeted linkspam attacks are unfair competition and represent a criminal offense.

As mentioned in the section "What is SEO?" Already mentioned, there has been a development for a few months, which emphasizes a component which has been firmly integrated into the search engine optimization for a long time under a new name. The term "content marketing" - as the name suggests - means the marketing of your own content, whether texts, videos or images, for the purpose of OffPage optimization on the Internet, in order to get high-quality backlinks.

The trend of content marketing, or the introduction of a new name for a well-known technology from the OffPage optimization, emerged from an emergency situation of many SEOs who had bought or rented links for years. Due to the harsh Google approach to link networks and link buying in recent months and years, many old-established SEOs have lost their main link source. In order to be able to sell the customer a kind of new service, the concept of content marketing has been introduced and this name has established itself ever since.

Even if content marketing is ultimately only a warm-up term for a long-standing process, the importance of good content is essential for the entire search engine optimization. Google as a search engine is nothing other than to provide the users with the best possible search results and therefore the bots also websites with many good content - To this extent, Content Marketing has quite an existence right in modern search engine optimization, even if it is really nothing really new.

The optimization according to OffPage criteria deals with all optimization measures that are not correlated directly with the website itself, but are intended to increase the relevance of the page in search engines.

The main component of the OffPage SEO is the creation of high-quality backlinks, i.e links from other websites to the website to be optimized.

Topic: What is OffPage SEO - Website SEO Tutorial.

This process - the active settings of the links - is called link-building and represents the king class of the search engine optimization, because here creativity, communication skill and also a bit of luck belongs to it.

In addition to the link-building, social factors also play a role, in other words, the networking, or the mention of a page in social networks such as Facebook, Twitter, Google+, LinkedIn and so on.

Topic: What is OffPage SEO - Website SEO Tutorial.

Even if, according to the official statement from Google, social signals (social signals) are still being overestimated in 2014, most SEOs assume that the impact of social networks will continue to play an increasingly important role in the future No-one should underestimate the (long-term) impact of social media on the search engine optimization.

The OffPage search engine optimization is addressed in this book after the OnPage optimization, since many OnPage factors , especially content optimization steps, form the basis for a successful linkbuilding and therefore should be worked through first.

In addition, transparent and sustainable link building is not a matter of a few days, but a continuous development that has to be pursued consistently over several months in order to build up a strong backlink profile.

Topic: What is OffPage SEO - Website SEO Tutorial.

SEO tools are especially important for monitoring the backlink structure of a website, ie highly specialized software (often in the form of SaaS solutions), which display errors on the page and provide an overview of the existing backlinks to a website.

While there are free solutions, they often do not offer as much data and capabilities as cost-effective tools. In a later chapter, you'll learn more about SEO tools and get an overview of which tools are suitable for what purpose.

OnPage Optimization is concerned with all SEO technical aspects that relate to the content or the underlying technology and programming of the website to be optimized.

Both content structures and text design play a role, as well as server technology and the web technologies used (databases, programming and scripting languages).

What is OnPage SEO - Website SEO Tutorial.

As a beginner in the field of search engine optimization, you should start with OnPage optimization, since you can stick to a certain plan that determines the approach. While offPage optimization - i.e active linkbuilding - can be ruined by novice errors (in the worst case, the entire website or parts of it will be deindexed), the OnPage optimization can not go so much, but you should pay attention to the Not to over-optimize the page and to provide search engines with a de-coding reason.

Topic: What is OnPage SEO - Website SEO Tutorial.

As already noted, there is in the on-page search engine optimization quite some guidelines by which you can judge you in the optimization.

In "SEO by the way" you get insights into all relevant areas of the OnPage SEO and find at the end of the book a complete checklist for OnPage measures, which can lead to ranking increases.

Topic: What is OnPage SEO - Website SEO Tutorial.

Nevertheless, the OnPage search engine optimization is a very extensive field and can only be mastered by trial and error. SEO professionals are happy to register an extra domain and conduct experiments and tests on this domain, in order not to compromise any major sites or even customer sites.

Especially when learning the off-page SEO it can happen that a domain after too many bad links or black hat SEO completely worn out and disappears for the next years in the Nirwana.